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Tracking the “I” of the Big Data Storm
One of the end games of big data is to help marketers create profiles of their customers in order to engage them more relevantly and profitably. Without a doubt, that’s a welcome outcome for consumers...
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Is Email Marketing the Most Underrated Digital Marketing Tactic? Top Digital...
While I was catching up on my reading, an article from Digiday’s Giselle Abramovich caught my eye. The article, “The Most Underrated Digital Marketing Tactics,” asked leading digital marketers for...
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Technology, Marketing, and the Couch – Getting Comfy with a Solution-Led...
In today’s high tech society it is sometimes surprising the time it takes for certain sectors to successfully embrace technology and harness even a small percentage of the overall power that...
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[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit...
For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to...
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New Lyris Email Marketing Solutions for Retargeting and Retention
Earlier this week, we introduced two new solutions designed to help online retailers increase customer loyalty and conversion through data-driven digital campaigns. The solutions are immediately...
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To SMS or Not to SMS – Should that even be a Question for Retail Marketers?
With the average smartphone user sending at least 10 texts a day and Australians sending over 250 million texts in total per month, the enduring popularity of SMS (short message service) among...
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There’s a Gap…Now What? Part 10: And Most Importantly, Don’t Forget…
At the center of every marketer’s universe is the customer! Over the past few weeks we’ve shared how to close the gap between marketers and consumers based on findings from our surveys with The...
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Free Webinar: 10 Innovative Email Tactics – That you Probably aren’t Doing
Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet somehow, it feels like you’re just...
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Making the Case for Cart Abandon Programs
A colleague of mine here at Lyris recently published a blog about browse abandon email programs and why marketers should set one up. I’d like to pick up where he left off – just as powerful as the...
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Email Marketing – Retail’s New Digital Sales Assistant
In my experience working with hundreds of retail marketing managers and owners, there seems to be persistent reservations about moving sales from bricks-and-mortar stores to online, and generally the...
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Free Lyris Webinar: Fast-Acting, Long-Lasting Marketing
Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting image in...
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Lyris Customer Support Wins 2013 Best in Biz Award
We are proud to announce that Lyris Customer Support has won the Silver Award for Support Team of the Year in the 2013 Best in Biz Awards competition. The Best in Biz Awards honor companies, teams,...
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When Marketing Automation Meets the Imperfect Human
Last week, we sent two email messages to a much larger segment of our database than we had planned. Upon realizing our error, we made a swift apology to our subscribers in an effort to explain exactly...
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Bridging the CMO-CIO Chasm
Ever since Gartner reported that by 2017 an organization’s chief marketing officer (CMO) will likely spend more on IT than the chief information officer (CIO), it seems everyone is talking about the...
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Email or CRM Platform: The Million Dollar Question?
Whatever your line of business, your customers are the most important component of it. While managing and communicating with your customers effectively is vital, things can get a little confusing when...
View ArticleUpdates on Canada’s Anti-Spam Law (CASL)
Back in 2004, Canada formed a Federal Task Force on Spam and it has been working on legislation and changes on spam policies for close to 10 years. With approval from Treasury Board of Canada President...
View Article5 Predictions For Email Marketing in 2014
With the new year comes the irresistible opportunity to predict what’s ahead. These are my predictions for email and multi-channel marketing in 2014: 1 – Email will truly become the relationship...
View ArticleFree Lyris Webinar: Top Tactics for Live Email Content you Can Implement Now
Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience that...
View ArticleVote for Lyris in the People’s Choice Stevie Awards for Favorite Customer...
At Lyris, we’re committed to delivering the best customer support possible, and according to customer satisfaction surveys conducted annually, we continue to raise the bar on providing value to our...
View ArticleThe State of Email Marketing Down Under
I think one of the best views you can get of Sydney is at the top of the magnificent Harbour Bridge. Listening to the guide talk about Australia’s humble beginnings, it was amazing to think how far...
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